The Iron Cowboy
4K, 1 x 77′
For most people, landing a spot in the Guinness Book of World Records would be an ultimate achievement. But James Lawrence wanted more. Having already set the record for completing the most Ironman-distance triathlons in one year, Lawrence was already one of the world’s most accomplished endurance athletes. To top it, he’d have to do something that, for most, would be impossible.

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