Evolving.

Exciting.

Entertaining.

Refreshing.

Gary Rosenson is a seasoned television executive with over 25 years of experience driving revenue for independent, a la carte networks, and video content providers. As CEO of Principal Media, Gary oversees the growth of the company and managed its strategic investment in Chesler/Perlmutter Productions, expanding its global content creation capabilities. Gary previously founded GR Media Advisors to help new and established TV players navigate the world of SVOD, AVOD and linear networks via traditional and emerging digital platforms.

In the TV industry, Gary has overseen strategic operations and the growth of companies, responsible for multiple geographies across the world. As an industry expert and innovator, Gary has appeared in the New York Times, Wall Street Journal, CNN, NPR Marketplace, and other news outlets. Gary has also been recognized for marketing excellence from trade associations (Promax, CTAM) and film festivals.

Alyssa joined Principal Media in 2018 and is based in Beverly Hills, California. In her role as Operations Manager, Alyssa helps oversee all activities involved in Principal Media’s growing catalog of content to TV networks and digital platforms worldwide. She is also responsible for coordinating with Principal Media’s current and new buyers and customers, while managing internal operations. She graduated from the University of New Mexico.

Daniel joined Principal Media in 2015 as Vice President of Acquisitions. In his current role, he identifies and leads in the creation and execution of new business through packaging and investment opportunities with a focus on original development, co-production, programming acquisition, format adaption, talent integration, and global distribution strategies. He also leads the acquisition team and is directly responsible for sales to Linear, SVOD, OTT, and IPTV broadcast platforms in the U.S., Spain, Netherlands, Central and Easter Europe, Asia, Brazil, and Mexico.

Prior to Principal Media, Daniel worked for media company Shine International as Manager of Acquisitions for the Americas. He received his Bachelor of Arts in Anthropology from California State University.

David is responsible for overseeing finance and accounting operations. Prior to joining Principal Media, David worked for 13 years as an Enrolled Agent at del Pacifico Accounting Services, Inc., which provides tax preparation and representation services, accounting, bookkeeping, business management, finance, payroll, and QuickBooks set-up and training services to individuals and small to medium-sized businesses.

David is a member of the National Association of Enrolled Agents (NAEA) and California Society of Enrolled Agents (CSEA). He received a Bachelor of Science degree in Finance from California State University, Northridge and is an Enrolled Agent.