Principal People

Chief Executive Officer

Gary Rosenson

Gary is a seasoned television executive with over 25 years of experience driving revenue for TV networks and video content suppliers. Gary oversees all aspects of Principal Media, from the content licensing business to the recent addition of scripted production through a strategic investment in Chesler/Perlmutter Productions. As an industry expert and innovator, Gary has won multiple trade awards for marketing excellence, and appeared in the NY Times, Wall St. Journal, CNN, and NPR Marketplace to name a few.

Operations Manager

Alyssa Quiroz

Starting as Department Coordinator, Alyssa was quickly elevated to oversee operations. This move recognized her focus on managing all logistics of content delivery to TV channels and streaming platforms worldwide, as well as coordinating with our many independent production partners. Alyssa also manages various projects including updating content catalogs, rights management systems, and supporting marketing projects as needed. 

SVP & GM, Content Licensing

Daniel Boluarte

Daniel oversees all aspects of driving content distribution revenue through license deals, commissions, pre-sales, co-production, and strategic partnerships to creatively finance new projects. Daniel is also responsible for acquiring finished content to refresh Principal’s ever growing catalog. Prior to Principal Media, Daniel managed acquisitions for Shine International. 


Chief Financial Officer

David Stenslien

David is responsible for overseeing finance and accounting operations.  Prior to joining Principal Media, David worked for 13 years at del Pacifico Accounting Services, Inc.  In that role, David’s clients included individuals and businesses in the media and entertainment industry. 

Department Coordinator

Danielle Dickerson

After a summer internship, the company immediately recognized Danielle’s talents and asked her to join the team. She’s taken on a multitude of initiatives, most significantly supporting the acquisitions team by scouting and helping to secure valuable content, enhancing social media presence, updating the website, and countless other tasks.

Principal Media
Chesler/Perlmutter Productions

Principal Media is collaborating with Chesler/Perlmutter to bring decades of television and film production experience into our wheelhouse. Together, we’re merging the forces of original storytelling with cutting-edge distribution to better serve the fast-evolving content marketplace.

Licensing & Distribution

Since 2005, Principal Media has been licensing its vast, multi-genre catalog of content to networks and now streaming platforms worldwide. And there’s always something new, as we’re constantly refreshing our catalog through co-productions and acquisitions. More recently, we’ve entered the world of streaming channel distribution.

Principal Media is a proud subsidiary of Libra Group, a privately-owned international business group whose subsidiaries own and operate assets in nearly 60 countries.

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