
Chief Executive Officer
Gary Rosenson
Gary Rosenson is a seasoned television executive with over 25 years of experience driving revenue for independent, a la carte networks, and video content providers. As CEO of Principal Media, Gary oversees the growth of the company and managed its strategic investment in Chesler/Perlmutter Productions, expanding its global content creation capabilities. Gary previously founded GR Media Advisors to help new and established TV players navigate the world of SVOD, AVOD and linear networks via traditional and emerging digital platforms.
In the TV industry, Gary has overseen strategic operations and the growth of companies, responsible for multiple geographies across the world. As an industry expert and innovator, Gary has appeared in the New York Times, Wall Street Journal, CNN, NPR Marketplace, and other news outlets. Gary has also been recognized for marketing excellence from trade associations (Promax, CTAM) and film festivals.