Principal People

Chief Executive Officer

Gary Rosenson

Gary Rosenson is a seasoned television executive with over 25 years of experience driving revenue for independent, a la carte networks, and video content providers. As CEO of Principal Media, Gary oversees the growth of the company and managed its strategic investment in Chesler/Perlmutter Productions, expanding its global content creation capabilities. Gary previously founded GR Media Advisors to help new and established TV players navigate the world of SVOD, AVOD and linear networks via traditional and emerging digital platforms.

In the TV industry, Gary has overseen strategic operations and the growth of companies, responsible for multiple geographies across the world. As an industry expert and innovator, Gary has appeared in the New York Times, Wall Street Journal, CNN, NPR Marketplace, and other news outlets. Gary has also been recognized for marketing excellence from trade associations (Promax, CTAM) and film festivals.

Operations Manager

Alyssa Quiroz

Alyssa joined Principal Media in 2018 and is based in Beverly Hills, California. In her role as Operations Manager, Alyssa helps oversee all activities involved in Principal Media’s growing catalog of content to TV networks and digital platforms worldwide. She is also responsible for coordinating with Principal Media’s current and new buyers and customers, while managing internal operations. She graduated from the University of New Mexico.

SVP Business Development

Daniel Boluarte

Daniel joined Principal Media in 2015 as Vice President of Acquisitions. In his current role, he identifies and leads in the creation and execution of new business through packaging and investment opportunities with a focus on original development, co-production, programming acquisition, format adaption, talent integration, and global distribution strategies. He also leads the acquisition team and is directly responsible for sales to Linear, SVOD, OTT, and IPTV broadcast platforms in the U.S., Spain, Netherlands, Central and Easter Europe, Asia, Brazil, and Mexico.

Prior to Principal Media, Daniel worked for media company Shine International as Manager of Acquisitions for the Americas. He received his Bachelor of Arts in Anthropology from California State University.

Chief Financial Officer

David Stenslien

David is responsible for overseeing finance and accounting operations.  Prior to joining Principal Media, David worked for 13 years at del Pacifico Accounting Services, Inc.  In that role, David’s clients included individuals and businesses in the media and entertainment industry. 

Principal Media
Chesler/Perlmutter Productions

Principal Media is collaborating with Chesler/Perlmutter to bring decades of television and film production experience into our wheelhouse. Together, we’re merging the forces of original storytelling with cutting-edge distribution to better serve the fast-evolving content marketplace.

Licensing & Distribution

Since 2005, Principal Media has been licensing its vast, multi-genre catalog of content to networks and now streaming platforms worldwide. And there’s always something new, as we’re constantly refreshing our catalog through co-productions and acquisitions. More recently, we’ve entered the world of streaming channel distribution.

Principal Media is a proud subsidiary of Libra Group, a privately-owned international business group whose subsidiaries own and operate assets in nearly 60 countries.

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